Hi there,
October was our biggest month yet. We’re excited about everything we built this month, and even more about what’s in development right now. This issue is longer than usual because there’s a lot to share.
— Brandon
Intelligent Analytics News
AI Is Here, Built Into Your Platform
ARGUS AI now lives inside your platform. Ask it about your business in plain words, such as how last month went, what’s waiting on you or where a number came from, and it answers from your own data with the sources shown. It writes with you too: social posts, blog articles and emails in your voice, changed on the spot when you tell it what to change. It also creates beautiful custom images, logos, icons and graphics for your brand.
AI runs on usage plans. A Free plan comes with every Pro subscription, and our Lite plan comes with Business. Need more? Move up to Standard, Extra or Max anytime from Settings → AI and agent usage.
Projects: Keep Your Work Organized
ARGUS AI now has Projects, folders for the work you do together. Keep your content in one and a promotion in another, give each its own instructions, and add documents like a price sheet or your process notes. Everything you ask inside a project uses them automatically.
Platform Agents Are in Testing, Coming January 1
Platform Agents are AI team members that work inside each product: ARION writing your blog posts and social media, SPARK drafting your campaigns, OLIVER following up on quotes. Each one learns how your business works from its own Playbook, plans ahead, and shows you exactly how every piece will look before it goes anywhere. We’re testing them now, and they’ll be available to everyone on January 1. Until then, nothing posts on its own, and you can still create all your content yourself and with ARGUS AI.
Platform Spotlight
The Intelligent Analytics Visual Workflow Builder
Every process in your business, in one place you can see. From email marketing campaigns to job workflows, the Visual Workflow Builder lays out each step like a flowchart: what starts it, what happens next, when to wait, and when a person should step in. Build it once, and it runs the same way every time.
The Intelligent Analytics Design Studio
We built our own Design Studio in house, so everything you create lives in one place, in your brand. Build:
- Websites: full pages from drag-and-drop blocks; what you see is exactly what gets published.
- Canvas: a free-form space for flyers, posters, graphics and presentations. Drop in pictures, text and shapes wherever you want them, in your brand colors and fonts.
- Social media: posts sized for each network.
- Newsletters: yes, this one was built in it.
- Documents: proposals, quotes and reports.
- Media: logos, icons and images.
ARGUS AI is built into every part of the Design Studio, ready to write, create or adjust whenever you ask.
Social Media, Start to Finish
Social posting now runs through our new Creative Studio, with easy drag-and-drop editing. Connect your Facebook and Instagram accounts to handle all of your social media in one place: build each post, schedule it, monitor it once it’s live, and see the reporting and analytics on what works best for you. LinkedIn is coming soon.
STELLA Bookkeeping
Connect your bank accounts or import your statements, PDFs included. Stripe fees and payouts now match themselves to your bank deposits, so your books show what you earned, what the fees cost and what actually landed in your account.
OLIVER Payments
OLIVER Payments is now free on the base plan. Run an online shop and take donations through it too, all tied to the same customer records.
SEO
We just finished building our own in-house SEO tool. It works like the big-name SEO platforms, with rank tracking, reports, link strength and keyword insight, but it’s built around your business and sits right next to the rest of your data.
Website Chat
Chat on your website that answers common questions and captures leads straight into SPARK.
Maintenance and Important Updates
- Website plugin: a cleaner post page, better subscribe forms, spam protection on every form, and draft previews. Your site updates automatically.
- Image generation: moved to a newer model, so your images keep generating without interruption.
- Social connections: fixed for Facebook and Instagram. If you tried to connect before and it didn’t work, give it another try.
Featured: Brandon’s Take
Spaced Practice: Why Learning Sticks Better When You Stop Cramming
Why spreading practice out beats long sessions, what the research found, and how I use it myself.
The Four-Day Workweek Trials: What the Evidence Actually Shows
What the big trials found, what they don’t tell a small service business, and how we run our own week.
In Case You Missed It
How to Build a Sales Pipeline With Stages That Match How You Sell
Stages based on what actually happens, not template labels.
How to Map Your Workflows Before You Connect Two Tools
The paper step that saves an integration.
Speed to Lead: Why the First Response Wins the Job
Why the first reply usually gets the work.
Referral Program for a Service Business
How to build one that runs without you.
Internal Linking for a Small Business Website
The cheapest SEO fix there is.
Schema Markup for Service Businesses
What to add first.
Job Briefing for Service Technicians
What your crew needs before they arrive.
Getting a Service Business Ready for the Winter Switch
Seasonal scheduling without the scramble.
Where Receipts Go to Disappear
Tracking business costs without a shoebox.
When an Automation Should Ask a Person First
Where the human checkpoint belongs.
Write It Down Once
Documenting how your business runs before you hire.
Coming in November
Website Migrations Begin
In November we start migrating websites off our old legacy WordPress platform and onto one of our new builds: an upgraded WordPress experience, or the static site we recommend for most businesses. Your Intelligent Analytics Project Manager will reach out with the details for your site.
The Mobile App
The Intelligent Analytics mobile app will be ready to download in November.
New IA Insights
A rebuilt Insights that gets you to what you need to know faster, with less digging.
Work With Us
If any of this fits a gap in your business, whether it’s content you never get to, books in a separate program, or processes you’ve been meaning to automate, that’s what we’re here for. The first conversation is free.