ARION · Capability

Lead Capture Software That Routes Every Inquiry Into the System That Actually Follows Up

ARION lead capture software is built into your website: contact forms, quote requests, popups, and chat — all routing directly into SPARK CRM with automated follow-up triggered the moment the lead lands. No more leads sitting in inboxes. No more inquiries lost between vendors.

Book a Discovery Call ← Back to ARION

What it is

Why most lead capture software fails service businesses

Most lead capture tools (Gravity Forms, Typeform, HubSpot forms, popups bought from a hundred vendors) capture leads correctly. Then the lead sits. It goes to an email inbox. It maybe gets typed into a CRM days later. Half the time the inquiry was a hot lead that called a competitor before anyone responded.

ARION lead capture software is engineered around what happens after capture. Every form, popup, and chat conversation routes directly into SPARK CRM, fires automatic acknowledgment, assigns the lead to the right person, and triggers a follow-up sequence appropriate to the source. The capture and the follow-up are designed as one system, not bolted together after the fact.

For service businesses, response time is the conversion lever. Lead capture software that does not solve for response time is just a way to collect names you do not act on.

What's included

Custom contact and quote request forms by service line
Popup and slide-in lead capture for high-intent pages
Direct routing into SPARK CRM with source tagging
Automatic acknowledgment email and SMS
Lead assignment to the right person on your team
Follow-up sequence triggered by lead type
Source attribution for marketing reporting

Best fit for

Service businesses losing leads to slow follow-up
Sites with forms that route to inboxes nobody monitors well
Businesses spending on ads without measuring source effectiveness
Owners who want capture and CRM to be one system, not two

Part of ARION — the website and digital presence platform.

View all ARION capabilities →

Common Questions

About this capability

Do I need SPARK for this to work?

Best results require SPARK CRM. ARION lead capture software is designed to route directly into SPARK with full automation. It can be configured to route into other CRMs (HubSpot, Salesforce, etc.) via integration, but the seamless follow-up automation is tightest when both are in the IA platform.

Can I customize the forms by service line?

Yes. Different service lines often need different qualifying questions. Roofing inquiries need different fields than landscaping inquiries. ARION lead capture software supports per-service-line form configuration with appropriate fields, routing, and follow-up sequences.

What about chat or messaging?

Chat is supported and integrates with the same lead routing system. SMS-based capture is also available for businesses where customers prefer texting over forms. Both feed into the same SPARK pipeline with the same follow-up automation.

What does lead capture software cost on ARION?

Lead capture is included in ARION website plans. The automation and CRM routing requires SPARK on a plan that includes the relevant features. Total platform cost depends on traffic and team size — most service businesses are between $400 and $1,500 per month for both platforms combined.

Ready to stop losing leads in inboxes?

Book a discovery call and we will scope what lead capture software looks like when capture and follow-up are designed as one system, not bolted together later.

Book a Discovery Call

Lead Capture Software That Routes Every Inquiry Into the System That Actually Follows Up

Why most lead capture software fails service businesses

About this capability

Ready to stop losing leads in inboxes?

Ready to build smarter?