Why AI Search Doesn’t Know Who to Trust — And What That Means for Your Business
If you’ve used AI search — Google’s AI Mode, Perplexity, ChatGPT with web access — you’ve probably noticed that it doesn’t just list results. It makes claims. It summarizes. It tells you which product is better, which business to call, which answer to the question is correct. That shift from “here are links” to “here […]
Google Business Profile Optimization in 2026: The Reset Most Local Businesses Missed
For a lot of local businesses, the Google Business Profile is the most-seen thing they own online — more than the website, more than social. It’s what shows up in the map pack when someone searches “plumber near me” or “pressure washing” in your city. And in 2026, the rules for how that profile earns […]
Your Website Speed Is a Ranking Factor. Here’s What the Data Actually Says.
Google’s Core Web Vitals are ranking requirements, not suggestions. Here’s what the speed thresholds are, how they connect to conversions, and what actually moves the needle.