Why AI Search Doesn’t Know Who to Trust — And What That Means for Your Business
If you’ve used AI search — Google’s AI Mode, Perplexity, ChatGPT with web access — you’ve probably noticed that it doesn’t just list results. It makes claims. It summarizes. It tells you which product is better, which business to call, which answer to the question is correct. That shift from “here are links” to “here […]
Google Just Changed How Search Works. Here’s What It Means for Your Business.
Google didn’t update its algorithm — it changed its product. AI Mode replaces ranked links with conversational answers. Here’s what that means for your content, your rankings, and what you should actually do about it.
What Is GEO? The Small Business Guide to Generative Engine Optimization
A new discipline has emerged alongside traditional SEO — one that’s growing fast enough to have its own name and playbook. Here’s what GEO is, why it matters now, and what small service businesses need to do about it.