Your Email List Is Lying to You — What List Hygiene Actually Does
The number everyone watches is subscribers. How many people are on the list. Whether it went up or down this month. But subscriber count is one of the least useful numbers in email marketing — and for service businesses especially, chasing it leads directly to a broken sending setup. List hygiene is the thing that […]
95% of Your Leads Aren’t Ready to Buy Yet. Here’s What Happens to Them.
Only 5% of leads are sales-ready when generated. The other 95% need a nurture system — not a single follow-up call. Here’s what that system looks like and what it produces.