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ARION
Digital Presence & Branding
SPARK
Marketing & Growth Systems
OLIVER
Operations, Admin & Execution
STELLA
Data Intelligence & Analytics
FORGE
Custom Apps & Integrations
ARGUS
Automation & Orchestration
FORGE — Custom Apps & Integrations
Build exactly what your business needs, connected to every tool you use.
{}Custom ApplicationsPurpose-built apps for your workflows IntegrationsConnect your full technology stack FORGE PricingPlans for every stage of growth
ARGUS — Automation & Orchestration
The intelligence layer connecting every platform, automatically.
Automation EngineEvent-triggered, cross-platform workflows System OrchestrationKeep all six platforms in sync ARGUS PricingPlans for every stage of growth
One login. One data model. Six platforms. Zero app-switching. Explore the full ecosystem →
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Presence, Visibility & Growth
Build Your Foundation
Operations, Process & Workflows
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Platform · SPARK

CRM for Service Business Owners Who Are Tired of Customizing Tools Built for Someone Else

SPARK is the CRM for service business operations: contacts, deals, lead routing, email and SMS marketing, sales pipeline, and B2B prospecting — built for how service businesses actually win work, not adapted from sales-team templates. The CRM your team will actually use, configured by the team that built it.

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What SPARK Is

Why service businesses need a CRM built for them

Most CRMs were built for SaaS sales teams. You bolt a service business onto Salesforce or HubSpot and end up with two-thirds of the configuration ignored and one-third of your actual workflow missing. Field jobs do not fit the same pipeline as enterprise software deals. Recurring customers do not behave like one-off prospects. Service business sales rarely look like sales meetings.

SPARK was designed for the way service business owners actually generate, qualify, and close work. Inbound lead capture from your website. Quick mobile contact entry from a job site. SMS and email nurture sequences. Deal stages that match how service work moves — inquiry, estimate, proposal, scheduled, completed. Reporting that shows you the numbers that drive a service business, not the numbers that drive a SaaS company.

For B2B service businesses, SPARK also includes prospecting and outreach tools that find target companies, surface contacts, and run cold outreach campaigns — the kind of features that usually require buying a separate tool like Apollo or ZoomInfo.

What's Inside

Four capabilities that cover service business sales end to end.

SPARK consolidates the tools service businesses typically run separately: CRM, email and SMS marketing, lead generation, and sales workflow. Each is a complete operational area, not a stripped-down feature.

Service Business CRM
Contacts, deals, pipelines, and activity tracking built for how service work actually moves through your business.
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Email & SMS Marketing
Automated nurture, broadcast, and follow-up campaigns to leads and customers — without buying Mailchimp or Twilio separately.
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B2B Prospecting
Target company research, contact enrichment, and outbound outreach for service businesses that sell to other businesses.
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The Connected Platform

SPARK is the front door to a connected operations platform.

Every lead in SPARK came from somewhere: ARION website forms, paid ads, referrals, or B2B outreach. Every closed deal becomes a project in OLIVER. Every customer interaction rolls up into STELLA reporting. SPARK is not a standalone CRM — it is the front door to the rest of how your business runs.

ARION
Website and lead capture source
OLIVER
Where closed deals become jobs
STELLA
Sales and pipeline reporting
Common Questions

Common questions about SPARK CRM for service business

How is SPARK different from HubSpot or Salesforce?
HubSpot and Salesforce are CRMs designed for SaaS sales teams. They can be configured for service businesses, but the work to bend them is significant and the result is often unused. SPARK is built for service business workflows by default — inbound capture, mobile entry, SMS-heavy follow-up, deal stages that match service work. Less configuration, more usage.
Do I need separate tools for email marketing and SMS?
No. SPARK includes email and SMS marketing as part of the platform. Most service businesses end up paying separately for Mailchimp, ActiveCampaign, or Twilio because their CRM does not include real marketing tools. SPARK consolidates this so you stop paying three vendors for what should be one capability.
What about B2B lead generation?
SPARK includes B2B prospecting tools — company research, contact enrichment, outbound campaigns — in the Growth and Authority tiers. This is the functionality that usually costs an extra $200 to $400 per month from Apollo, ZoomInfo, or LeadIQ. SPARK includes it, with the same data sources and accuracy.
What does SPARK cost?
Pricing is published on the SPARK pricing page. The CRM core starts in the lower hundreds per month. The B2B prospecting add-on is tiered (Essentials, Growth, Authority) based on outreach volume and enrichment needs. All pricing is transparent and listed before any sales conversation.

Ready for a CRM your team will actually use?

Book a discovery call and we will show you what a CRM for service business looks like when it was designed for service business from the start.

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