Google Business Profile Optimization in 2026: The Reset Most Local Businesses Missed
For a lot of local businesses, the Google Business Profile is the most-seen thing they own online — more than…
Read →Strategy, analysis, and practical thinking on running a smarter service business. Written by the people building the platform.
How-To & ResourcesA custom report is only useful if you actually know how to read it. Here's a step-by-step approach that works…
For a lot of local businesses, the Google Business Profile is the most-seen thing they own online — more than…
THE INTELLIGENCE BRIEF — May 2026 | Issue 002 Welcome back to The Intelligence Brief. May was a full month…
Google didn't update its algorithm — it changed its product. AI Mode replaces ranked links with conversational answers. Here's what…
Workflow automation gets oversold. The reality is more specific and more useful. Here's what it actually handles, what it doesn't…
Only 5% of leads are sales-ready when generated. The other 95% need a nurture system — not a single follow-up…
A new discipline has emerged alongside traditional SEO — one that's growing fast enough to have its own name and…
Google's Core Web Vitals are ranking requirements, not suggestions. Here's what the speed thresholds are, how they connect to conversions,…
Manual invoicing costs up to $19.83 per invoice, and 56% are paid late. For service businesses, connected invoicing isn't a…
Most businesses start with SaaS — and should. But the tipping point where off-the-shelf stops fitting is predictable. Here's the…
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