The Segment Most Businesses Forget: Past Customers Who Went Quiet
Most marketing effort goes toward new leads. Meanwhile, a segment sitting right inside most CRMs — past customers who simply…
Read →Strategy, analysis, and practical thinking on running a smarter service business. Written by the people building the platform.
How-To & ResourcesA custom report is only useful if you actually know how to read it. Here's a step-by-step approach that works…
Most marketing effort goes toward new leads. Meanwhile, a segment sitting right inside most CRMs — past customers who simply…
Most service businesses treat every lead the same way the moment it comes in — call them, quote them, hope.…
Most business owners assume their homepage is their most important page, and spend the bulk of their SEO attention there.…
August was a month of real milestones — not incremental updates, but the kind of releases that change what the…
Most service businesses can say roughly what they spend on marketing in a month. Almost none can say what it…
A Google Business Profile is often the single highest-leverage thing a local service business can set up, and it's also…
Intelligent Analytics' SPARK platform is built for small service businesses setting up marketing automation for the first time. Here is…
Most service businesses that run email automation never actually check whether it's working — they set it up once and…
I've had the same conversation with clients enough times now that I can predict how it starts. Someone reaches out…
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