SPARK · Capability

B2B Prospecting Software That Replaces Apollo, ZoomInfo, and LeadIQ — Bundled With Your CRM

SPARK B2B prospecting software finds target companies, surfaces verified contacts, and powers outbound outreach campaigns — with the data quality of Apollo or ZoomInfo at a fraction of the standalone tool cost. Built into the CRM you already use, not bought separately and integrated.

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What it is

Why B2B prospecting software belongs inside your CRM, not next to it

Most B2B prospecting tools are sold as standalone subscriptions: Apollo at $99 per seat, ZoomInfo at $15,000+ per year, LeadIQ at $80 per seat. The data is usually decent. The integration with your CRM is usually painful — sync that breaks, fields that do not map, lead source attribution that gets lost.

SPARK B2B prospecting software is the same data sources (verified company and contact records, real-time enrichment) bundled into SPARK CRM. No integration to maintain. No separate seat licenses. No leads getting stuck in a different tool waiting to be exported. Prospects flow directly from search and enrichment into the same pipeline that handles inbound leads.

For B2B service businesses, this is the consolidation that makes outbound finally pay off. The cost is built into your platform, the leads land where they belong, and the same team supports both inbound and outbound work.

What's included

Target company search by industry, size, location, and signals
Verified contact discovery with email and phone
Email and phone enrichment via Hunter.io and Apollo data
Outbound email and SMS campaign tools
Lead scoring and prioritization
Cadence management with automatic follow-up
Source attribution back to CRM pipeline

Best fit for

B2B service businesses with active outbound motion
Companies currently paying for Apollo, ZoomInfo, or similar tools
Businesses with sales reps doing prospecting research manually
Operations consolidating from multiple disconnected sales tools

Part of SPARK — the CRM and marketing automation platform.

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Common Questions

About this capability

How does this compare to Apollo or ZoomInfo for data quality?

SPARK B2B prospecting software uses the same major data providers (Hunter.io for email, Apollo data for company and contact, with phone enrichment fallback). Accuracy is comparable. The difference is consolidation, not data quality — you stop paying $99-300 per seat to a third party because the capability is in your CRM.

Can I run cold email and SMS outreach from this?

Yes. Cadence management, A/B testing, automatic follow-up, and reply detection are all included. Compliance for email (CAN-SPAM) and SMS (TCPA) is built into the platform.

What about export limits and data caps?

Built into the plan tiers — Essentials, Growth, Authority — with volumes scaled to typical service business outreach. Most small B2B operations stay comfortably in Essentials or Growth tier. Authority is for higher-volume sales teams.

What does B2B prospecting software cost on SPARK?

B2B prospecting is tiered on top of the SPARK CRM core. Essentials starts at $44.99/month, Growth at $89.99/month, Authority at $134.99/month. Compared to Apollo at $99/seat or ZoomInfo at thousands, the consolidation savings are significant.

Ready to consolidate prospecting into your CRM?

Book a discovery call and we will scope what B2B prospecting software looks like inside SPARK — the same data, the same campaigns, none of the integration pain.

Book a Discovery Call

B2B Prospecting Software That Replaces Apollo, ZoomInfo, and LeadIQ — Bundled With Your CRM

Why B2B prospecting software belongs inside your CRM, not next to it

About this capability

Ready to consolidate prospecting into your CRM?

Ready to build smarter?