SPARK — Sales Pipeline, Automation & Relationship Kenetics

CRM AND MARKETING SOFTWARE FOR SMALL BUSINESS

CRM, email marketing, and SMS automation built for small businesses that need more than a contact list.

SPARK is the CRM and marketing automation platform at the center of your Intelligent Analytics system. It manages every contact across your business — capturing leads from your website, syncing job data from operations, running email and SMS campaigns, and automating follow-up sequences so no opportunity falls through the cracks. Built for small businesses that are ready to market and grow without hiring a marketing team.

STARTS AT

$19

/ month

+ Feature Tiers

WHAT SPARK DOES

The CRM and marketing engine that connects every part of your small business.

SPARK is not just a place to store contacts. It is the system of record for every customer relationship across your entire Intelligent Analytics platform. Every form submission from ARION, every job from OLIVER, every data point from STELLA — it all flows into SPARK automatically, giving you a complete picture of every contact without manual data entry. Run email campaigns, send targeted SMS, automate follow-up sequences, and track every interaction in one place.

Platform-Connected CRM

ARION form submissions create SPARK contacts automatically. OLIVER job history enriches contact records. STELLA pulls SPARK data for cross-platform analytics. Every layer feeds into and benefits from SPARK.

Email and SMS Marketing

Drag-and-drop email builder with pre-built templates, merge fields, scheduling, and open/click analytics. Two-way SMS campaigns with keyword triggers and dedicated numbers. Run both channels from one platform.

Verified Lead Generation

The SPARK Leads add-on delivers verified, scored leads directly into your CRM — new contacts who match your business profile and are ready to hear from you. A revenue channel, not just a feature.

WHAT IS INCLUDED

Every tool your small business needs to capture, nurture, and close — in one CRM platform.

Standard CRM features are included at every volume tier. Upgrade your feature tier to unlock automation journeys, advanced segmentation, landing pages, and enterprise capabilities.

✓

CRM & Contact Management

Full contact profiles, activity history, tags, custom fields, source tracking, and static lists. System of record for all Intelligent Analytics products.

✓

Email Campaigns

Drag-and-drop builder, pre-built templates, merge fields, scheduling, open/click/bounce tracking, and unsubscribe management.

✓

SMS Campaigns

SMS campaign sending with two-way reply routing. Keyword triggers and dedicated sender ID on higher feature tiers.

✓

Forms & Lead Capture

Embedded and standalone hosted forms with UTM/source capture. Form submissions create SPARK contacts automatically.

✓

Basic Automations

Welcome sequences and re-engagement triggers at Standard. Full visual journey builder with conditions and waits unlocked at Pro.

✓

Dynamic Segmentation

Pro+ unlocks behavioral and dynamic segmentation — including OLIVER job status, invoice data, and last activity. No other SMB tool can do this.

✓

Automations & Journeys

Visual multi-step journey builder with triggers, conditions, wait steps, and goals. OLIVER and ARION event triggers built in. (Pro+)

✓

Landing Pages & Popups

Standalone campaign landing pages and exit-intent popups. Built into SPARK — no third-party tool required. (Pro+)

✓

Leads Add-On

Verified leads delivered to your inbox. Accept/reject flow, instant follow-up sequences. Leads Growth $49/mo. No competitor offers this.

✓

Analytics & Reporting

Campaign reports, list growth, automation performance, and deliverability dashboard. Revenue attribution links campaigns to OLIVER invoices. (Business+)

SPARK IN THE Intelligent Analytics PLATFORM

SPARK is the contact hub every other layer connects to.

Every contact record across your entire Intelligent Analytics platform lives in SPARK. Whether a lead came from your website, a job was created in OLIVER, or a report was flagged in STELLA — it all traces back to a SPARK contact. This is what makes Intelligent Analytics a true platform, not a collection of tools.

ARION

Form submissions from your website auto-create SPARK contacts. No manual imports ever.

OLIVER

Segment contacts by job status, invoice data, and service history. SPARK owns the contact OLIVER references.

STELLA

STELLA reads SPARK contact and campaign data for cross-platform marketing analytics.

FORGE

Custom integrations connect external data to SPARK contacts and sequences via FORGE.

ARGUS

contact.created and campaign.sent events fire on the ARGUS event bus for platform-wide orchestration.

Ready to turn your contacts into customers — automatically?

Start with the CRM and marketing platform that connects to your entire business — from your website to your operations to your reporting. No manual imports. No disconnected tools. Just one system that grows with you.