STELLA — Structured Trend & Event-Level Lifecycle Analytics

BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE FOR SMALL BUSINESS

Business intelligence and reporting dashboards built for small businesses — live data, pre-built KPIs, no data team required.

STELLA is the Intelligent Analytics business intelligence and analytics platform — delivering Power BI Embedded dashboards, pre-built reporting packs, anomaly detection, and a professional three-layer data architecture to small businesses at a fraction of what enterprise BI tools cost. Connect your Intelligent Analytics platform data, upload external sources, and go from raw data to live dashboards without a data team or a $50,000 implementation.

PRICING

WHAT STELLA DOES

Business intelligence that works on day one — pre-built for service businesses, expandable for everything else.

STELLA delivers the pre-built data infrastructure that normally takes months and costs tens of thousands of dollars to build. A three-layer data architecture — raw ingestion, canonical core, reporting marts — comes configured for your Intelligent Analytics platform data on day one. Five reporting packs cover operational, financial, marketing, customer, and field performance. Power BI Embedded delivers professional dashboards in your portal.

Pre-Built for Service Businesses

A three-layer data architecture — raw ingestion, canonical core, reporting marts — comes pre-built and pre-configured for Intelligent Analytics platform data. No custom development required to get started.

Live Dashboards from Day One

Power BI Embedded dashboards for operational, financial, marketing, and field performance are included and active from your first day on STELLA. No waiting for a developer to build them.

Data Quality Built In — Not Bolted On

Automatic data validation catches missing days, duplicate records, and anomalous values before they reach your dashboards. Data quality scoring is surfaced in your portal so you always know how fresh and complete your data is.

WHAT IS INCLUDED

Enterprise business intelligence for small business budgets — pre-built, connected, and live from day one.

Five pre-built reporting packs, Power BI Embedded dashboards, anomaly detection, data quality scoring, and a professional data architecture — all included. Connect Intelligent Analytics platform sources natively or upload your own CSV and Excel data.

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Five Reporting Packs

Operational (jobs, crew, completion), Financial (revenue, margin, invoicing), Marketing (campaigns, leads, attribution), Web Presence (traffic, forms), Workforce (capacity, utilization).

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Power BI Embedded

Standard: read-only pre-built dashboards. Pro: drill-through and export. Business: full Power BI workspace with custom report building. Enterprise: dedicated capacity.

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Intelligent Analytics Native Data Sources

OLIVER jobs and invoices, SPARK contacts and campaigns, ARION form submissions — all feed STELLA automatically. No exports. No connectors to maintain.

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BYO Data Sources

Upload CSV or Excel files for data outside the Intelligent Analytics platform — accounting exports, payroll files, external CRM exports. Processed through the same trust layer.

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Insights Module

Diagnostic intelligence — variance drivers, top contributors, performance anomalies. Not just “what happened” but “why did it happen.”

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Watchtower — Anomaly Detection

Automatic detection of statistically anomalous data: revenue spikes, completion rate drops, unusual cancellation patterns. Alerts surface in the portal. (Business+)

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Data Quality Scoring

Per-source freshness, completeness, and consistency scores surfaced in the portal. You always know how reliable your data is before acting on it.

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Three-Layer Architecture

Raw/Landing → Canonical Core → Reporting Marts. Each layer is testable, auditable, and recoverable. The canonical layer is the same schema across all tenants.

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Standalone Product

STELLA is sellable without OLIVER, SPARK, or ARION. BYO data sources mean any SMB can start with STELLA — and get richer data as they add Intelligent Analytics layers.

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No Volume Gating

Number of connected sources, rows processed, dashboards viewed, and refresh frequency are never pricing levers. Tier determines capability, not consumption.

STELLA PRICING

Enterprise business intelligence pricing built for small businesses — no volume limits, no connector fees.

Flat monthly pricing by capability tier. No limits on data volume, connected sources, dashboard views, or report runs. 10% discount with annual billing. 15% bundle discount when combining STELLA with any other Intelligent Analytics platform layer.

Standard

$49

/ month

Pre-built dashboards (read-only)
All 5 reporting packs
Intelligent Analytics native data sources
Data quality scoring
Portal dashboard summary
Power BI Embedded viewer

Pro

$99

/ month

Everything in Standard
Drill-through exploration
PDF + Excel export
BYO data source (CSV/Excel)
Insights module (variance)
Scheduled email reports

Business

$199

/ month

Everything in Pro
Full Power BI workspace
Custom report building
Watchtower anomaly alerts
Scheduled data refresh
Team sharing & governance

Enterprise

$399

/ month

Everything in Business
Dedicated PBI capacity
Custom data sources + API
Custom KPI definitions
Advanced STELLA modeling
SLA + dedicated support

No volume limits on any tier · 10% off annual billing · 15% bundle discount with 2+ Intelligent Analytics products · 30% off first 6 months for June 1 launch cohort

STELLA IN THE Intelligent Analytics PLATFORM

STELLA reads data from every Intelligence Layer — the more you use, the richer your insights.

Every active Intelligent Analytics platform layer feeds data into STELLA automatically. ARION contributes website and lead data. SPARK contributes CRM and campaign data. OLIVER contributes job and revenue data. FORGE extends STELLA with custom data models. ARGUS acts on STELLA anomaly events. The more layers you run, the more complete your business picture becomes.

ARION

Site traffic, form submissions, and lead source data flow into STELLA for web presence and marketing attribution reporting.

SPARK

Contact growth, campaign performance, and automation data feed STELLA for CRM analytics and marketing ROI reporting.

OLIVER

Job volume, revenue, completion rates, and crew performance feed STELLA for operational and financial BI reporting.

FORGE

FORGE extends STELLA with custom subject areas, industry-specific KPIs, and bespoke analytics models as scoped projects.

ARGUS

STELLA anomaly and insight events feed back into ARGUS — closing the intelligence loop with automated action.

Ready to actually understand how your business is performing — in real time?

Pre-built dashboards. Live data from across your operation. Anomaly detection that catches problems before you do. STELLA delivers enterprise analytics to your small business — starting at $49/month, no data team required.