Platform · STELLA

Data Analytics for Small Business That Captures the Costs Other Tools Ignore — So You Know Your Real Margins

STELLA is data analytics for small business that captures the operational data your other tools miss — materials, supplies, fuel, overhead, labor, equipment costs — and joins it with the data from your CRM and operations platform to show your real unit economics: margin per job, per customer, per service line, per employee.

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What STELLA Is

Why data analytics for small business almost always fails

Most small business analytics tools report what is already in your software. Sales pipeline from your CRM. Job completion from your operations platform. Invoice totals from your accounting system. The reports look helpful until you ask the real questions: which jobs actually made money? Which customers cost more than they pay? Which service lines have the best margins?

Answering those requires data your software does not capture. Materials cost per job. Fuel and time between jobs. Overhead allocation. True labor cost including everything you pay for an employee, not just their wage. STELLA is the platform that captures this data — simply, ideally as part of the job workflow — and joins it with the operational data already in your other systems.

The result is the data foundation small business actually needs: pricing analysis, performance reporting, anomaly detection, and dashboards built on real unit economics, not the wishful version that shows up in standard reports.

What's Inside

Five capabilities that turn data into real business decisions.

STELLA captures, joins, and reports on the data that actually drives small business performance. Each capability is a complete operational area.

Business Reporting

Automated reports across sales, operations, and finance — built to answer real questions, not just display numbers.

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KPI Dashboards

Custom business performance dashboards for owner, manager, and team views — the right numbers for each audience.

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Database Management

Capture, store, and structure the business data your other systems do not handle natively.

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Anomaly Detection

Automatic alerts when something is moving in the wrong direction — before the monthly report tells you.

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The Connected Platform

STELLA reports on data flowing in from every other platform.

STELLA does not generate data on its own — it joins what is already happening across your platforms. ARION website traffic, SPARK CRM activity, OLIVER job completion, FORGE custom integrations, and ARGUS workflow execution all roll up here. One reporting layer for everything your business runs on.

ARION

Website and traffic data

SPARK

CRM and pipeline data

OLIVER

Job and operations data

Common Questions

Common questions about STELLA data analytics for small business

Why do I need STELLA when my other tools have reports?

Your other tools report on the data they capture. STELLA reports on the data they capture plus the data they do not — material costs, fuel, overhead, true labor cost. Without that data, "margin per job" is a guess. With it, your dashboards reflect actual business performance, not partial data.

Will I have to manually enter material and cost data?

Some yes, designed to be minimal. STELLA is built around capturing cost data in the natural flow of work — a few taps on a mobile app to log materials, fuel, and time. The platform is also designed to integrate with vendor invoices and supplier accounts where possible to capture costs automatically.

How is STELLA different from Power BI or Tableau?

Power BI and Tableau are general-purpose BI tools. They report on whatever data you give them, but they do not capture the gaps. STELLA is purpose-built for small business unit economics: it captures the cost data, joins it with operational data, and produces the specific kinds of reports small businesses actually need. Less configuration, more answers.

What does STELLA cost?

Pricing is published on the STELLA pricing page. Plans scale with data volume and dashboard complexity. Most small businesses run on plans between $200 and $600 per month. Consulting engagements that set up STELLA (KPI Framework, Reporting Design, Data Strategy) are scoped separately.

Ready to see your real margins?

Book a discovery call and we will show you what data analytics for small business looks like when it actually captures all the data your margins depend on.

Book a Discovery Call

Data Analytics for Small Business That Captures the Costs Other Tools Ignore — So You Know Your Real Margins

Why data analytics for small business almost always fails

Five capabilities that turn data into real business decisions.

STELLA reports on data flowing in from every other platform.

Common questions about STELLA data analytics for small business

Ready to see your real margins?

Ready to build smarter?