STELLA — Pricing

STELLA Pricing

Business intelligence that doesn't require a data team.

Dashboards, trend detection, and cross-platform reporting — built for service businesses ready to stop guessing.

Billed annually — save 10% vs monthly

Launch timeline: June 1 — Infrastructure + portal · July — Dashboard suite · August — Full feature release. Private launch clients lock in founding pricing across all phases.

Plans

Simple, transparent pricing.

No data volume gates. No per-seat surprises. One price for your whole team.

Standard

Small business wanting dashboards that work on day one, no setup required.

$49 $44

/month

Billed as $528/yr

Operational Performance dashboard
Financial & Revenue dashboard
Marketing Performance dashboard
Data quality score + trust layer
OLIVER + SPARK + ARION native feeds
CSV / Excel upload
1 user seat

Everything, compared.

Feature	Standard	Pro	Business	Enterprise
Reporting Packs
Operational Performance dashboard iPre-built dashboard showing job volume, completion rate, and team productivity.	✓	✓	✓	✓
Financial & Revenue dashboard iRevenue trends, invoice totals, and payment status from your connected data sources.	✓	✓	✓	✓
Marketing Performance dashboard iCampaign performance, ad spend ROI, and lead source breakdown in one view.	✓	✓	✓	✓
Sales & Pipeline dashboard iQuote pipeline, conversion rates, and deal velocity across your sales process.	—	✓	✓	✓
KPI Executive Dashboard Configurable iConfigurable summary dashboard — choose the metrics that matter most to your business.	—	✓	✓	✓
Multi-location aggregation iRoll up data across all locations into one consolidated view with per-location drill-down.	—	—	✓	✓
Custom dashboard templates iBuild and save your own dashboard layouts with the metrics and charts you define.	—	—	—	✓
Data Sources
OLIVER + SPARK + ARION native feeds iReal-time data from all connected Intelligence Layers — no manual exports needed.	✓	✓	✓	✓
Google Analytics 4 / Ads / GMB iWebsite traffic, ad performance, and Google Business Profile data in your dashboards.	✓	✓	✓	✓
Facebook Ads + CSV / Excel upload	✓	✓	✓	✓
QuickBooks / Xero Connector Growth add-on iSync your accounting data to overlay P&L and financial metrics on operational reports. Requires Connector Growth add-on.	Add-on	Add-on	✓	✓
Gusto / ADP / POS / ERP Connector Authority add-on iCustom connectors for payroll, POS, or ERP systems. Scoped per implementation.	—	—	Add-on	✓
Power BI Surface
Embedded viewer Read-only dashboards iView pre-built Power BI dashboards inside the STELLA portal — read-only access.	✓	✓	✓	✓
Drill-through + data exploration iClick into any chart to see the underlying data and explore trends at any level of detail.	—	✓	✓	✓
Report export PDF, Excel	—	✓	✓	✓
Power BI embed + publish iPublish custom Power BI reports to your STELLA portal and share with your team.	—	—	✓	✓
Scheduled report delivery iAutomatically email reports to stakeholders on a daily, weekly, or monthly schedule.	—	—	✓	✓
Trust Layer
Data quality score iSTELLA scores the completeness and consistency of your connected data on a 0–100 scale.	✓	✓	✓	✓
Duplicate + outlier detection iAutomatically flags duplicate records and statistical outliers that may skew your reports.	—	✓	✓	✓
Audit logs + compliance exports iFull log of every data access and report export — supports compliance and audit requirements.	—	—	—	✓
Intelligence Layer
Watchtower alert engine iSet thresholds on any metric — STELLA alerts you when numbers go outside your targets.	—	—	✓	✓
STELLA Insights AI narrative layer iAI-generated plain-language summaries of what changed in your data and why it matters.	—	—	✓	✓
Custom reporting + scheduled exports iBuild custom report views and schedule automated delivery to your inbox or team.	—	—	✓	✓
Team & Governance
User seats	1	3	10	Unlimited
Roles + permissions iControl which dashboards and data sources each team member can view or edit.	—	✓	✓	✓
SSO / SAML iSingle sign-on via your identity provider (Okta, Azure AD, Google Workspace, etc.).	—	—	—	✓
Dedicated data architect Onboarding iAn Intelligent Analytics data specialist guides your onboarding and dashboard setup.	—	—	—	✓
SLA guarantee + priority support iContractual response time guarantee with dedicated priority support channel.	—	—	—	✓

Reporting Packs

Operational Performance dashboard✓
Financial & Revenue dashboard✓
Marketing Performance dashboard✓
Sales & Pipeline dashboard—
KPI Executive Dashboard—
Multi-location aggregation—
Custom dashboard templates—

Data Sources

OLIVER + SPARK + ARION feeds✓
GA4 / Google Ads / GMB / Facebook Ads✓
CSV / Excel upload✓
QuickBooks / XeroAdd-on
Gusto / ADP / POS / ERP—

Power BI Surface

Embedded viewer (read-only)✓
Drill-through + exploration—
Report export / Power BI embed—
Scheduled report delivery—

Trust + Intelligence

Data quality score✓
Duplicate + outlier detection—
Watchtower alert engine—
STELLA Insights (AI narrative)—

Team & Governance

User seats1
Roles + permissions—
SSO / SAML—

Reporting Packs

All Standard dashboards✓
Sales & Pipeline dashboard✓
KPI Executive Dashboard (configurable)✓
Multi-location aggregation—
Custom dashboard templates—

Data Sources

All Standard data sources✓
QuickBooks / XeroAdd-on
Gusto / ADP / POS / ERP—

Power BI Surface

Embedded viewer (read-only)✓
Drill-through + exploration✓
Report export (PDF, Excel)✓
Power BI embed + publish—
Scheduled report delivery—

Trust + Intelligence

Data quality score✓
Duplicate + outlier detection✓
Watchtower alert engine—
STELLA Insights (AI narrative)—

Team & Governance

User seats3
Roles + permissions✓
SSO / SAML—

Reporting Packs

All Pro dashboards✓
Multi-location aggregation✓
Custom dashboard templates—

Data Sources

All Pro data sources✓
QuickBooks / Xero✓
Gusto / ADP / POS / ERPAdd-on

Power BI Surface

Full Power BI suite✓
Power BI embed + publish✓
Scheduled report delivery✓

Trust + Intelligence

Data quality score + outlier detection✓
Watchtower alert engine✓
STELLA Insights (AI narrative)✓
Custom reporting + exports✓
Audit logs + compliance exports—

Team & Governance

User seats10
Roles + permissions✓
SSO / SAML—
Dedicated data architect—

Reporting Packs

Full reporting packs suite✓
Multi-location aggregation✓
Custom dashboard templates✓

Data Sources + Power BI

All data sources included✓
Gusto / ADP / POS / ERP✓
Full Power BI suite✓

Trust + Intelligence

Full trust + intelligence suite✓
Audit logs + compliance exports✓

Team & Governance

User seatsUnlimited
Roles + permissions✓
SSO / SAML✓
Dedicated data architect✓
SLA + priority support✓

Optional Add-Ons

Connector Packs — bring your data together.

Essentials connectors are included with every plan. Upgrade to Growth or Authority to connect your financial and business systems.

Essentials

Connector Essentials

Included

with all plans

All plans

What's included

OLIVER + SPARK + ARION native feeds
Google Analytics 4
Google Ads + Facebook Ads
Google Business Profile
CSV / Excel upload

Save up to 17% when you bundle.

Subscribe to multiple Intelligence Layers and save on every platform. Pay annually to stack an additional 10% on top.

2+ Layers

5% off

monthly billing

3+ Layers

7% off

monthly billing

Best Rate

+ Annual Billing

+10% off

stacks on bundle discount

2 layers annual = 15% off · 3+ layers annual = 17% off

30% off for 6 months — founding client rate for all private launch subscribers.