Issue #01 — The Metrics That Actually Predict Revenue
This week: the three leading indicators every service business should watch, why monthly revenue reports lie to you, and a framework for building a real dashboard.
5 KPIs Every Service Business Should Track
Revenue and profit are lagging indicators. These five leading KPIs tell you where your service business is headed before the numbers hit your P&L.
The Real Cost of a Website That Doesn’t Convert
Most business owners think about website cost as what they paid to build it. The actual cost is the revenue walking out the door every month because it isn’t working.
Issue #08 — Q1 Benchmark Report: Service Business Metrics
Data from 200+ service businesses across six industries: what’s the median close rate, average job value, and customer acquisition cost in your sector?
Annual Report: Small Business Resilience Index 2025
Our second annual survey measuring the operational resilience of small businesses across 10 dimensions. This year’s findings reveal where the most vulnerable gaps are — and what the most resilient businesses do differently.
The Economics of Loyalty: What Repeat Customers Actually Cost and Earn
The math on customer loyalty is even more compelling than most business owners realize. A deep analysis of the true lifetime value equation — and how to shift it in your favor.